5 Largest FMCG Companies In India
- ITC and HUL are two India’s largest FMCG companies having diverse portfolio ranging from beauty to household products
- Nestle, Adani Wilmar, Parle and Marico are major FMCG companies in India with deep market penetration
FMCG (Fast Moving Consumer Goods) is India’s 4th largest sector and it recorded a huge growth in past few years. Household and personal care accounts for around 50% of sales in the Industry. From last 10 years the FMCG market in India is growing at a rate of 21.4% per annum. Largest FMCG companies in India accounts for significant employment in the country. People are employed in producing, distributing and marketing of various FMCG products.
Chandigarh (UT), Maharashtra, Tamil Nadu, Gujarat and Punjab are major states which leads in FMCG production. The demand of branded products is ever increasing in urban as well as rural market. This gives big FMCG companies an edge over its local rivals. So here are the 5 largest FMCG companies in India:
ITC
The largest FMCG company in India is ITC. This company export its products in 90 countries and its products are available at 6 million retail outlets. In FMCG, ITC has diversified presence in cigarette, personal care, household products and packaged foods. ITC alone holds 30% market share in India’s FMCG market.
| ITC Products | Aashirvaad, Sunfeast, Bingo!, YiPPee!, Candyman, mint-o, Vivel, Classmate, Mangaldeep agarbattis, AIM and Homelites matches, Savlon, Engage, deodorant, Gold Flake etc. |
ITC Limited is headquartered in Kolkata and apart from FMCG this conglomerate has a significant presence in hotels and software too. It is a market leader in cigarettes and its most popular cigarette brand is Gold Flake. The financials of ITC are quite good and this company continued to deliver growth both yearly and quarterly.
| Assets | ₹77,259 crore ($9.7 billion) |
| Revenue | ₹62,504 crore ($7.8 billion) |
| Net Income | ₹15,485 crore ($1.9 billion) |
| Market Share | 30% |
| Employees | 36,500 |
HUL (Hindustan Unilever Limited)
After ITC, India’s 2nd largest FMCG company is HUL (Hindustan Unilever Limited). This company is the Indian subsidiary of Unilever, a British company. HUL has presence in over 20 consumer categories. Over 700 million indians use the products of this company. HUL acquired Indian operations of Horlicks in 2020 by GSK to further boost its presence in Indian market.
| HUL Products | Horlicks, Active Wheel, Annapurna, AXE, Boost, Brooke Bond Red Label, Taaza, Taj Mahal, Bru, Clinic Plus, Close up, Cornetto, Dove, Fair & Lovely, Fair & Glow, Kisaan, Knorr, Kwality Wall’s, Lakme, Lifebuoy, Lipton, Lux, Pears etc. |
The market share of HUL is around 14% and 90% of households in India use one or more HUL brands. This shows a great penetration by HUL in India’s FMCG market. This company has 44+ brands and 75% of them are very popular among consumers. HUL is headquartered in Mumbai and its parent company Unilever holds 61.92% stakes in it.
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Adani Wilmar overtook HUL to become India’s 2nd largest FMCG company but most of its revenue comes from edible oils. Around 84% of Adani Wilmar revenue is from edible oils and this shows that company lacks in diversification of its products. It is a joint venture with Wilmar Group which is one of Asia’s leading agribusiness groups.
| Assets | ₹70,517 crore ($8.8 billion) |
| Revenue | ₹52,704 crore ($6.6 billion) |
| Net Income | ₹8,892 crore ($1.1 billion) |
| Market Share | 14% |
| Employees | 27,800 |
Parle
The 3rd largest FMCG company in India is Parle products. This company is best known for its biscuit brand Parle-G. It is the best selling biscuit brand in the world and holds 70% market in it. Major sales of Parle comes from its biscuit brands. Apart from that, Parle also makes rusk, cakes and confectionery.
| Parle Products | Parle-G, 20-20, Krack-Jack, Monaco, Magix, Kaccha Mango Bite, Kismi, Poppins, Melody, Mazelo, Londonderry, Hide & Seek etc. |
Parle has many manufacturing facilities across different states. For manufacturing of biscuits Parle uses large-scale automation system for best quality. Parle is headquartered in Mumbai and its plant in Bihar and Haryana are one of the largest FMCG plants in India. Mazaa & Frooti used to belong from this company but Coca-Cola acquired both.
| Revenue | ₹13,682 crore ($1.7 billion) |
| Net Income | ₹1,580 crore ($200 million) |
| Market Share | 7% |
| Employees | 50,500 |
Nestle India
The world’s largest food and beverage company is Nestle and its Indian subsidiary is Nestle India. It is headquartered in Gurgaon, Haryana. Nestle owns 62.76% stakes in its Indian subsidiary. Maggi is the most popular product of this company and in noodles Nestle India holds 90% market share leaving only little space for its rivals.
| Nestle India Products | Maggi, Nescafe, Bar One, KitKat, Munch, Milky Bar, Milkmaid, Maggi, Lactogrow, Ceregrow, Nangrow, Koko Krunch |
Maggi is so popular in India and the world that everyday 120 crore packages are opened. Nescafe too holds a significant market share in India’s coffee market and same goes for the Munch which is a famous chocolate in India.
| Assets | ₹7,058.20 crore ($880 million) |
| Revenue | ₹15,050 crore ($1.9 billion) |
| Net Income | ₹2,137.32 crore ($270 million) |
| Market Share | 5% |
| Employees | 7,649 |
Marico
5th largest FMCG company in India is Marico. This company has presence in over 25 countries and operates 8 factories in India. Most of the revenue of Marico comes from oil and hair care brands in which the company has strong hold. The Parachute Coconut Oil is the most popular product of Marico.
| Marico Products | Parachute, Set Wet, Beardo, Nihar, Mediker, Livon, Saffola, Revive etc. |
Marico is headquartered in Mumbai and several attempts of acquisition by HUL got failed. Harsh Mariwala is the one who built this company to compete with India’s leading FMCG giants without getting acquired by anyone. Financials of Marico are quite good and it is one of the fastest growing FMCG companies in India.
| Assets | ₹5,786 crore ($720 million) |
| Revenue | ₹9,610 crore ($1.2 billion) |
| Net Income | ₹1,255 crore ($160 million) |
| Market Share | 5% |
| Employees | 1,631 |
So These Were 5 Largest FMCG Companies In India.
